My assignment is to choose something to promote. It could be a new product, game, film or event and basically whatever could be marketed I decided to go for Barry M's Touch of magic lip paint, as it wasn't something that was marketed by the cosmetic company.
In the first half of the assignment was to research the target market for my product and create a detailed profile of your target user. Also researching other products that might be marketed to your user, and the strategies those companies use.
Barry M ~A Touch of Magic~ Lipstick on Prezi
User profile 1
16 Year old teenage girl
Generation Z aka Online generation
Spends on average 88 minutes online a day
49 per cent go online in their bedroom, 33 per cent
go online via a mobile phone or handheld device,
and most use the internet at home (87 per cent) and
school (63 per cent)
information from LSE
Uses
Facebook
Twitter
Tumblr
Pinterest
Youtube
Is computer literate
Uses Blackberry. Pay as you go
uses text language to communicate online and through text to friends
Will soon be sitting SATS
Prefers to socialize at house parties, cinemas. Goes shopping frequently.
source of income parents/part time job
User profile 2
23 years old
university student
Generation Z also.
Takes fashion course.
Spends 15 hours a week online. Source: dailymail
Uses
Facebook
Pinterest
Tumblr
Blogger
Google+
Twitter
Youtube
Instagram
Has an Iphone. Contract.
Rarely uses text language
will soon be graduating
Prefers to socialize at
cafes, restaurants, movie nights, walks, clubbing every now and then.
Competitors
High end market
Specialises in haute fashion and make up
Trustworthy brand
Founded in 1909
Makes a revenue of €1.809 billion (2010)
On-line presence: Facebook, twitter, youtube, newsletter (for member) and own website
Low-end
collection 200
specialises just in make up
affordable brand
sold in superdrug and boots
belongs to LF beauty UK ltd
online presence: Facebook, twitter, youtube and own website. Also has a members forum.
User profile 1
16 Year old teenage girl
Generation Z aka Online generation
Spends on average 88 minutes online a day
49 per cent go online in their bedroom, 33 per cent
go online via a mobile phone or handheld device,
and most use the internet at home (87 per cent) and
school (63 per cent)
information from LSE
Uses
Tumblr
Youtube
Is computer literate
Uses Blackberry. Pay as you go
uses text language to communicate online and through text to friends
Will soon be sitting SATS
Prefers to socialize at house parties, cinemas. Goes shopping frequently.
source of income parents/part time job
User profile 2
23 years old
university student
Generation Z also.
Takes fashion course.
Spends 15 hours a week online. Source: dailymail
Uses
Tumblr
Blogger
Google+
Youtube
Has an Iphone. Contract.
Rarely uses text language
will soon be graduating
Prefers to socialize at
cafes, restaurants, movie nights, walks, clubbing every now and then.
Competitors
High end market
Specialises in haute fashion and make up
Trustworthy brand
Founded in 1909
Makes a revenue of €1.809 billion (2010)
On-line presence: Facebook, twitter, youtube, newsletter (for member) and own website
Low-end
collection 200
specialises just in make up
affordable brand
sold in superdrug and boots
belongs to LF beauty UK ltd
online presence: Facebook, twitter, youtube and own website. Also has a members forum.
No comments:
Post a Comment